5 Reasons Why Your Website Needs to Be Redesigned in 2023

Here at Bower Web Solutions, we’ve been designing and building websites for companies for over twenty years. There’s no question that your website is your company’s best marketing tactic and tool for impressing potential new customers. And how your website looks is just as important as the content and product or service that you are selling.

So if, when reviewing your analytics, you are noticing that the engagement is dropping, it may be time for a redesign.

If you are unsure of how to start the process of redesigning your website, Bower Web Solutions can help. Below we are breaking down five signs that your website needs a refresh.

Reason #1: Your Website is Inconsistent with Your Brand

Over time, you are likely to update and make changes to your overall brand, which may include your color scheme, fonts and logo refresh. You may do so to evolve with your target audiences and market, but your website’s overall look may not be updated with the brand.

It is essential that your website has the same look and feel as your brand and social pages to give audiences consistency and be seen as a trusted source.

Reason #2: Your Competitors Have Better Websites

Competitive research is a big part of what do in our digital marketing practice, and understanding what your competitors in your industry are doing with their websites is definitely advised.

Looking at their website through the lens of a potential customer will give you a good idea of their navigation, overall website optimization, product placement and if t

heir pages are cleaner and easier to click through. If you think their website may have a leg up from yours it’s time for a refresh because you may be losing out on potential customers.

Reason #3: Your Website Is Not Mobile Friendly

Everyone is on their phones these days, all the time. According to Statista, over 90 percent of the global internet population use a mobile device to go online. And mobile internet usage is predicted to keep growing in the future.

Knowing that, it is very important that your website has mobile optimization as a top priority because it will provide a better experience for your customers and may even boost your Google rankings.

If your current website does not have a good mobile experience then customers are most likely to not stick around long if they can get a better experience on a different site.

Reason #4: Your Website is Slow

By now, you’re no doubt aware how important SEO (search engine optimization) is in building your business. Well, if customers have to wait for your website to load anything, they are likely to navigate away and find another website that works better. Customers won’t know how valuable your service or product is to them.

Google also uses site speed as a ranking factor, so a slow website can hurt your company in more ways than one. If your website is slow and is working from an older interface your best solution may be to do an entire refresh. A website can only be patched up so much before it is totally unfixable.

Reason #5: Your Website has an Outdated Design

When your website was created, its design and layout was no doubt awesome for the time.

But, technology is constantly changing and website design functions are always getting updated. Look at companies like Apple, Adobe and even Dell, whose websites look different each couple of years and are giving their products and services the best foot forward.

While you do not have to do the same amount of work as larger companies do to keep up with the changing times, you should keep in mind that first impressions are critical and you’re leaving money on the table if your website design is not fresh.

Need A New Website Design? Contact Bower Web Solutions

There are more than five reasons why you might need a new website in 2023, and if you’re starting to sense a theme here, give us a call. We’ll happily do a website audit and tell you what it’ll take to bring your website, and your brand, into 2023 with a great start.