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Including Facebook in your Business Strategy. Worth the Investment?

Social media’s surge in popularity has been nothing to scoff at. Celebrities, sports, companies, and your average joe all have used it or are aware of it one way or another. Facebook has been one of the pioneers in the social media world,…
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Content Marketing Can Make or Break a Website: Here's How

Content Marketing is Crucial to Your Website's Success According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire…
content-marketing

How the Automation of Content Marketing Works

Everything done with content marketing doesn't have to be done manually. But don't fret, the automation of content marketing doesn't mean a software or robot will be creating reused content for your website. Bower Web Solutions will always be…
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How to Create a Direct Link to a Google My Business Review

To create a direct link to a Google My Business Review, you’ll need to get the Place ID for your business and follow these easy steps.
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Google AdWords Now Allows You to Target Local Searchers

Use the new location-based tool on Google AdWords to promote your business Whether you personally manage your Google AdWords account or whether you have someone else utilize this advertising weapon for you, there is now a great new feature…
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How to Handle Negative Comments on the Internet

Don’t let slanderous negative comments hinder future business or your company’s rep People get upset pretty quickly, and unfortunately the Internet has become the easiest place to voice negativity towards anything or anyone. Just take…