Marketing

How Important Are Online Reviews For Your Business?

An astounding 98 percent of consumers say they read online reviews at least occasionally, and 77 percent read them “frequently” or “always.” Does your business get a lot of positive online attention? Would you like more positive reviews to share with potential customers? If so, you’re in the right place. In this...

5 Reasons Why Your Website Needs to Be Redesigned in 2023

Here at Bower Web Solutions, we've been designing and building websites for companies for over twenty years. There's no question that your website is your company’s best marketing tactic and tool for impressing potential new customers. And how your website looks is just as important as the content and product...

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Google AdWords Now Allows You to Target Local Searchers

Use the new location-based tool on Google AdWords to promote your business Whether you personally manage your Google AdWords account or whether you have someone else utilize this advertising weapon for you, there is now a great new feature you can leverage to boost your online impact. (Note: If you’re not using Google...

How to Handle Negative Comments on the Internet

Don’t let slanderous negative comments hinder future business or your company’s rep People get upset pretty quickly, and unfortunately the Internet has become the easiest place to voice negativity towards anything or anyone. Just take a look at Twitter for ten minutes and you’ll see how easy it is. However, when it...