Everything done with content marketing doesn’t have to be done manually. But don’t fret, the automation of content marketing doesn’t mean a software or robot will be creating reused content for your website. Bower Web Solutions will always be creating new, original, and engaging content no matter what!

Automation helps brands improve their content marketing effectiveness by using workflow applications to automate and distribute content. It also uses paid promotion to increase the visibility of your content as well as track how many visits, leads, and conversions you’re getting. Luckily, this can all be done through Bower Web Solutions as we’ve teamed up with SharpSpring, a digital marketing automation software.

3 Ways Content Marketing and SharpSpring go Hand-in-Hand


1.Delivers Relevant and Personalized Content to Every Buyer

A good content marketing strategy must tailor each and every piece of content to several different buyers and prospects. Some buyers are not on the same level as others, resulting in having to create different strategies for both. Thankfully, marketing automation nurtures specific content to specific buyers. Thus, prospects turn into buyers, buyers turn into reoccurring customers, and those customers turn into fans.

It’s hard to keep track of every single customer and every single relationship which is where SharpSpring comes in.

2.Stay Engaged Across all Channels

Simply plugging in all of your information and content into SharpSpring won’t cut it. Thus, tt’s an ongoing process that requires attention and the use of multiple touch-points. Some touch-points include email marketing, social media, inbound marketing, and traditional sales efforts. This helps to engage in continuous conversations with your customers.

The typical process an online marketing campaign follows is: interact with users on a channel, then greet them during their stage at the buying cycle, and finally continue the conversation on the next channel to nudge them along in purchasing your product or service.

3.Collect and Track Insights from all Your Campaigns

SharpSpring provides the data and tools to improve processes and answer any questions. It allows you to easily view and share analytics by creating custom reports featuring any data that you need. In addition, SharpSpring also tracks your customer’s behavior including their buying tendencies and bounce rate. This ties into tracking your revenue cycle analytics.

Other than the aforementioned tools, SharpSpring also enables the user to identify their most effective channels by using A/B testing and custom KPIs. Overall, it helps to show which content is actually working, how many qualified leads are being drawn in and how, and if your content marketing efforts are driving in sales.

Want to Learn More?

If half the content in this post doesn’t make much sense to you, don’t worry. Bower Web Solutions are experts on marketing automation and are here to explain everything, guide you through the process, and propel your business. Contact us today!