content-marketing

Content Marketing is Crucial to Your Website’s Success

According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

The power of content marketing goes beyond the realm of website design, development, and creation. As of 2016, nearly all business-to-business (B2B) companies had already incorporated content marketing into their marketing strategy. A number that happens keeps increasing. Thus, it help increase traffic and sales to your site and gives your company their own unique voice and personality.

Content Marketing Adds Value

Instead of simply pitching your services and products, you are providing relevant and useful information and content to your prospective customers through content marketing. Without great and enticing content, marketing is impossible. In turn, creating intriguing and original copy is what differentiates a company’s informational spam from valuable information.

SEO and Content Marketing go Hand-in-Hand

Both these aspects are crucial to your website’s success. Imagine you have the hottest product or service on the market. Without content marketing and SEO, people won’t care about it if the content on the website is presented terribly and it doesn’t come up in search engines. That’s why having relevant and intriguing copy boosts your product or service. Therefore, it helps your website be found. Also, it gives visitors to your site something to read about in relation to your product or service.

Characteristics of Quality Content that Must be Followed

These are some fundamental “laws” of content marketing which apply to every and any business.

  • Content is relevant to the target audience
  • Writing must be professional
  • Highlight the benefits of the product being promoted
  • Encourage a call to action
  • Quality content is always search engine optimized

How Google Uses Content Marketing

Google LOVES content – both written and video. The use of content marketing and SEO will give you more impressions and allow your website to appear higher in search engines. Google also loves fresh, different, and original content. The more intriguing and new content a website has, the better.

Google’s algorithms develop and change over time. Thus, we must change with it. Google has started to favor many of the elements of a good content marketing plan. For example, fresh content of a specific length and good keyword targeting. Actually, a solid SEO strategy now involves content creation just as much, if not more than involving classic, more technical factors.

Bower Web Solutions Can Help

Bower Web Solutions has a content marketing specialist (who also happens to be writing this article – hello!) who can create quality content for any type of business and website to make it intrigue to visitors. In turn, retaining customers and appearing higher in search engines.

If you’re interested in spicing up your website’s content and boosting its SEO, please contact Bower Web Solutions today at 973-962-1932.