Apple has launched a Hulu Plus feature on Apple TV today without much fanfare. Current owners of AppleTV units may need to reboot their devices for the Hulu Plus channel to appear.

Hulu Plus is a U.S. online subscription streaming video service with support from many television networks and studios.

Existing Hulu Plus users can login, while new users can be billed for Hulu Plus service via their iTunes account. While this writer is an owner of an Apple TV, I do not know if I will subscribe to the service just yet.