Social Media 101: How To Stay On Top of Industry NewsDaniel Bower
Stay on top of industry news to increase relevancy and draw in more social media followers.
So you want to keep up with social media’s incredibly quick-paced news sharing, but you keep missing the opportune moment. How do you catch news stories when you can’t predict when newsworthy moments are going to happen. After all, none of us are psychics- psychics actually don’t exist. Do they? Anyway, the way to appear as a psychic to Internet users is simple: stay on top of your game. All you need to do is assure that you’re up-to-hour on all stories concerning your industry or all topics in general (if you want to play the more widespread current events social media game). Every business should stay on top of news if they want to be relevant. I will give you a quick guide as one way to stay in touch. Here it is:
- Make a list of all good social media accounts that are concerned with either the news or your industry. So, CNN and Fox News, Local News websites, and ‘Popular Mechanics’ (if that concerns your company).
- Log in to your social media account
- Search for all of the outlets on your list on that platform
- Follow every single one of them
- Check out their most recent posts.
- If they have some juicy stories, Then:
- Share the article from your page (typically if it’s really a good one)
- Make an article or post on your own about this topic (Hint: use hashtags)
- Comment on said article and/or reply to other commenters
- Repeat steps 5 and 6 every thirty minutes (if you have the time). You can also just check your ‘newsfeed’. If you don’t have the time, try to at least check up on it every hour or so to stay in the loop. You don’t want to miss your chance at creating a viral news story or being a leading commenter on a story yourself. This can boost profile views, website views, and general popularity even more.
In addition to this procedure, simply check your news stations on your T.V. for the headlining stories whenever they premiere. Get on there right when they start the show and you’ll get your “Breaking News”. Even if it’s simply a world political problem or event, you can use it or twist it to make it relevant to your story and provide interesting and current material for your followers and potentially others to indulge.
Worth mentioning: Make sure you’re doing this on Twitter as well as Facebook because both will offer different speeds and quality on content being produced.