Our web design clients commonly ask, “How can your web design and development company help improve the search engine results for my web site?”. People want to get the best search engine results possible for their web site by hiring us to perform Search Engine Optimization (SEO) so when potential customers are searching for a particular products and services their site shows up higher on the list of search engine results.
Many people and firms represent themselves as SEO “experts”, however does it really matter who you hire and what is done? Does SEO really affect how well your web site performs? The short answer is YES, but it depends on how it is done. There are bad SEO techniques out there, typically known as black hat SEOs that can produce web spam. But in general, SEO is not spam and there are plenty of good SEO firms out there.
Does Google consider SEO in and of itself to be SPAM? Matt Cutts, the head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam.
Matt said outright, “We don’t consider SEO to be spam,” and added that SEO is “a valid way to help people find what they’re looking for via search engines.”
Below is the video of Matt Cutts from Google discussing Search Engine Optimization that offers some great insight on how properly done seo can help a website get found by potential users, clients or customers.