1). Questionable Search Engine Optimization Tactics If you "participate in linking schemes" (i.e. buying/selling links on your site), use "doorway pages" (pages with no valid content and serve no real purpose other than to load up your site with keywords), or create "hidden text" on a site (i.e. white text on...
Set your site and social marketing efforts apart from the rest and give it a personal and professional feel by using a quality headshot or shots. This does not mean take a photo of yourself in the bathroom mirror or grabbing one from some party. The background, the setting, the lighting and the...
What The Heck Is a QR Code Anyway? QR codes or "Quick Response" code is a type of matrix barcode which is designed to be read by smartphones. The code is made up of black elements arranged in a square grid pattern upon a white background. The information embedded inside a...
You hear a lot about social media these days as being the "golden goose" for your business. While social media has much to offer your business, it's not all peaches and cream. Here is a list of some popular misconceptions about social media: 1. Social Media is Just A Bunch of Teenagers...
At Bower Web Solutions, we are asked this question constantly. Here is a list of items you need to consider to help drive more traffic to your web site. Many of these items we do for you as part of your web development project. If you created your web site...
Everyone these days is talking about social media, Facebook, Twitter, Linkedin, to promote their business. But is it right for you? What are the advantages and disadvantages in launching and maintaining a social media campaign? Advantages: Possible increase in your search engine ranking Form new business relationships Help to find new...
If you receive a renewal notice by U.S. mail or email for your domain name, please be careful! It is quite possibly that it is NOT a valid invoice! Several registrars are targeting unsuspecting domain owners with domain expiration notices disguised as renewal invoices. These phony "invoices", which are sent by...
Remove your e-mail address from your website If you list or link to your e-mail address(es), you WILL be spammed. Address-harvesting robots (known as spambots) will spider your site and other web sites throughout the internet and extract them. So remove them wherever possible and use web-based forms instead. Bower Web...
What is E-mail Spoofing? E-mail spoofing is when the sender's address and other parts of the email header are altered to appear as though the email originated from a different source. E-mail spoofing is a technique commonly used for spam e-mail and phishing to hide the origin of an e-mail message. By...
Not content to bombard our inboxes with spam, rogue keypunchers are now over whelming the Web, as well. During a three-month study in 2010, PandaLabs, an anti-malware developer, found that cyber criminals, on a daily basis, churn out thousands of websites designed to deceive users and manipulate search engines. By...
