Gone are the days when just having a website was enough. These days, having a GREAT website is one of the most important parts of your marketing strategy. In most cases, having an effective website can give you a huge advantage over conventional BLT advertising. One of the most interesting attributes of...
Another New Year has come around and it's time for most websites to update the copyright. Why Update Your Copyright Date? For starters, nothing says 'I haven't done anything to my website for years' quite as much as an old copyright. The web convention is to put the current year, or the year...
What does Blogging Provide To Businesses? One important concept in advertising and public relations is to get your business's message in front of a customer and also to potential customers. Once properly set up, blog software is relatively easy to use. Simply write your thoughts, link to resources, and publish to your...
We've all had the experience of being on a website and wondering what happened or what we should do next? For example, if we're searching for information (looking for a good web developer, say) and get confused, most of us are not going to fight with the website. Instead we...
In the days and weeks following the aftermath of Superstorm Sandy, millions of people were without power or internet both at their homes and offices. They relied solely upon their mobile smartphones for Internet access to read their email and visit websites. In today's business world, companies can no longer afford...
Getting your customers to writing positive reviews on Google+ Local for your company is a great way to drive traffic to your site and increase your search rankings. On the flip side, someone might post an unfavorable review of your business. We get asked by our clients how they might...
Google has now replaced its Google Places and leaving in its place a new feature that combines its Google Plus (Google+) social media service and restaurant reviewers Zagat. Google Plus Local is the latest push by Google to incorporate its networking site into more of its other products. Google's goal is...
Once known as "Google Places" now called "Google Place Search" is a major force in local internet searching. About 20% of internet searches are local so Google has gone to great lengths to target local small business advertising. However, less than 10% of local businesses actually have their own Google...
There are many ways to use video to promote your company. What are the best ways of using video that can be produced quickly and produce leads? Read on! Introduction Clip An "Intro to Your Company" video is a brief, 4 minute or less (2 to 3 minutes works best) homepage introduction...
"If I had a child I'd make sure the web address for their name is available before naming them." Personal branding guru William Arruda at NYU speaking event. William Arruda might be carrying it to an extreme, but many online marketers recommend purchasing a URL before registering a company. Since most of us are committed to some forms of...
