Marketing

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5 Social Media Pitfalls You Must Avoid

Social media is double-edged sword. It can be either an invaluable tool or an incredibly destructive force working against your company's reputation. Social media can create an amazing marketing buzz for your company. However, the posts you create on your company's social media accounts can cause negative backlash if not...

content marketing

What is Content Marketing?

Content marketing is an effective yet underutilized tool that companies can use to summon internet consumers to their websites. Want to learn what it's all about? Here's a simple 101 guide to using content marketing for your business.

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Social Media: Choose a Platform. Follow the Giants.

Would you like to increase your audience or followers for your business? Do you need to attract more traffic to your website? Do you want to develop a unique and dynamic brand that customers will connect and become loyal to? Social media is an indispensable tool for almost any company, but...

Mobile Development

Are You Ready for Mobile Search?

Google changed their algorithm to serve only mobile compatible search results to mobile users. This Mobile-Friendly Ranking Factor was added to the mobile search algorithm on April 21. Google says this is on a page-by-page and real-time basis. So if you have some pages on your website that are mobile-friendly and some that...