Every color has a specific emotion it invokes or characteristic it symbolizes. With your logo representing your color, you should know exactly what the colors you're choosing actually mean to your consumers.
Social media is double-edged sword. It can be either an invaluable tool or an incredibly destructive force working against your company's reputation. Social media can create an amazing marketing buzz for your company. However, the posts you create on your company's social media accounts can cause negative backlash if not...
Content marketing is an effective yet underutilized tool that companies can use to summon internet consumers to their websites. Want to learn what it's all about? Here's a simple 101 guide to using content marketing for your business.
Many people are confused when it comes to Digital Marketing, which includes social media advertising and content marketing, but by using the 'Stock and Flow' method, a marketing campaign can reach wide audiences that will become loyal followers (and hopefully consumers).
A comprehensive introduction to local SEO that demonstrates what it is, how to leverage it for your business, and the potential reward for utilizing it.
Google changed their algorithm to serve only mobile compatible search results to mobile users. This Mobile-Friendly Ranking Factor was added to the mobile search algorithm on April 21. Google says this is on a page-by-page and real-time basis. So if you have some pages on your website that are mobile-friendly and some that...
